Marta Kagan: "What the F**k is Social Media? One Year Later"

When I hear someone say, "Oh, s/he's a marketing genius!" I raise my eyebrow politely and inquiringly. After all, hey, someone thinks they're smart. Depending upon the source of the compliment, I might even check out their Web site.

But when someone calls themselves a marketing genius, I sit up and take notice. Usually these people are wrong...yet entertaining. But Marta Kagan, managing director of integrated marketing agency Espresso, is right -- at least I can vouch for her in this case :) Enjoy.

What the F**K is Social Media: One Year Later

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Comments

[Binkytowne]

I so needed to read that. Brilliant. Thanks for passing along.

[Rita Arens]

And of course I sent this to every person I know who thinks he or she already knows everything and is a marketing genius. heh