We already have a lively thread going discussing the BlogHer Session topic of $$ and Sense, which is focusing on how bloggers can leverage and monetize their blogging...and not just with AdSense!
But there's another session on the schedule that we haven't started a thread for yet: Blogging for Business. Now that we finalized the Blogging for Business line-up, I thought I'd introduce the panel and start the conversation going.
This session is about how blogging can be used by organizations to further business goals. Sure Marketing & PR are a big part of it, but one of our panelists is also using blogs internally to manage programs. One thing we wanted to do a little differently was to get both blogger and company points of view represented. I've attended several panels where the perspective was consistently from the side of the blogger or blogging consultant. But what motivates a businessperson or executive to take the blogging plunge? And what have they learned...best practices (and not-so-great)?
Meet the panel and find out they're using blogs in their organizations (for-profit and non-profit) when you read on...
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