We already have a lively thread going discussing the BlogHer Session topic of $$ and Sense, which is focusing on how bloggers can leverage and monetize their blogging...and not just with AdSense!
But there's another session on the schedule that we haven't started a thread for yet: Blogging for Business. Now that we finalized the Blogging for Business line-up, I thought I'd introduce the panel and start the conversation going.
This session is about how blogging can be used by organizations to further business goals. Sure Marketing & PR are a big part of it, but one of our panelists is also using blogs internally to manage programs. One thing we wanted to do a little differently was to get both blogger and company points of view represented. I've attended several panels where the perspective was consistently from the side of the blogger or blogging consultant. But what motivates a businessperson or executive to take the blogging plunge? And what have they learned...best practices (and not-so-great)?
Meet the panel and find out they're using blogs in their organizations (for-profit and non-profit) when you read on...
Our moderator is Lisa Meyers Brown from the American Cancer Society. Besides being a blogger herself, Lisa has overseen the introduction of both internal and public blogs for the ACS.
Other panelists are:
Susan Getgood is a marketing consultant who is working with a client to not only introduce a corporate blog, but one that lets customers have authorship rights!
Christine Halvorson is, of course, well known as the Stonyfield Farms blogger...but did you know that the blogs were their CEO's idea, and that Marketing were the ones who had to be convinced?
Donna Lynes-Miller runs GourmetStation, a company that, working with a marketing consultant, took the blogging plunge and got both good and bad reactions for their trouble. Find out how Donna feels about their experience now that the brou-ha-ha has died down.
These women and their business blogging experiences are just the jumping off point...we know that lots of people in the audience will have their own business blogging best and worst practices to share.
We also hope that this will be a great one-two punch with the $$ and Sense session.
What do you think?
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