When I hear someone say, "Oh, s/he's a marketing genius!" I raise my eyebrow politely and inquiringly. After all, hey, someone thinks they're smart. Depending upon the source of the compliment, I might even check out their Web site.
But when someone calls themselves a marketing genius, I sit up and take notice. Usually these people are wrong...yet entertaining. But Marta Kagan, managing director of integrated marketing agency Espresso, is right -- at least I can vouch for her in this case :) Enjoy.
But when someone calls themselves a marketing genius, I sit up and take notice. Usually these people are wrong...yet entertaining. But Marta Kagan, managing director of integrated marketing agency Espresso, is right -- at least I can vouch for her in this case :) Enjoy.
What the F**K is Social Media: One Year Later
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