Surfette

BlogHers Act: Let's pick an issue, organize and blog a difference

Today, Elisa, Jory and I announced a very important initiative at BlogHer: BlogHers Act.

BlogHers Act is an opportunity for the BlogHer community to have a collective impact on a global scale. We're going to pick a single issue, organize a year-long campaign, and blog a difference. As Elisa write announced:

"Have you ever imagined the impact if every member of BlogHer – more than 11,000 bloggers strong and growing every day -- focused our considerable brainpower, ingenuity and influence on one red-hot issue? How about if that one red-hot issue was the focus of an organized, year-long campaign to make a measurable difference that this community cares about?

"Yes, some of you have. And you've emailed all three of us (sometimes more than once!) to ask BlogHer to take a leadership position in bringing the BlogHer community of powerful women together to create real change

"Today, Lisa, Jory and I are very proud to say "yes"...

The best part? Like the BlogHer.org community hub and the BlogHer Ad Network, this idea started with members of the BlogHer community, in this case Emily McKhann and Cooper Munroe. You may know these impressive women from their Hurricane Katrina relief blog, or perhaps from their new blog, been there.

Putting on my publisher hat: Kraft Canada keynote and "In Women We Trust"

Since my BlogHer co-founder Jory's finally taking her delayed honeymoon, I got the opportunity to travel to Toronto yesterday and keynote Kraft Canada's Innovation Day (which impressed my kids, as you can imagine). While en route, I typed answers to some questions about marketing to women online from Mary Hunt, the blogger behind In Women We Trust.

I was impressed by the questions I got from both Hunt and the team at Kraft Canada -- who clearly see that marketing is being reborn as a customer-centered craft. My big message was, as always, that brand credibility is now determined by how your content (brand, product, message and representatives) present in the new consumer-centric distributed media model -- not just in print, on-air or even on your Web site. Hunt's questions get into the details I shared at Kraft about the approach we recommend to BlogHer Ad Network sponsors: